Hospitality lounge overlooking the city

CRAYS FRANCHISE AS A SERVICE

PROPERTIES MEET
ENTREPRENEURSFIND THE PERFECT MATCH.

PROPERTY INFOUR-CONCEPT FITDEAL PACKAGEPARTNER MATCHFUNDINGBUILD & OPEN

BE PART OF OUR CRAYS COMMUNITY

FROM MATCH TO MARKET.

CRAYS BRINGSTHE RIGHT PEOPLETOGETHER.

Crays matches the right property, the right operator, the right capital and the right delivery partners—all in one ecosystem.

From the first match to the grand opening, everything you need to launch and grow is already built in—your operating system, marketing engine and specialist network.

CRAYS COFFEE concept
OWN CAPITAL FROM €10KMINIMUM AREA FROM 25 m²

CRAYS COFFEE

Neighborhood cafés

CRAYS RETAIL concept
OWN CAPITAL FROM €25KMINIMUM AREA FROM 100 m²

CRAYS RETAIL

Destination retail

CRAYS GYM concept
OWN CAPITAL FROM €50KMINIMUM AREA FROM 500 m²

CRAYS GYM

Performance spaces

CRAYS CLUBS concept
OWN CAPITAL FROM €500KMINIMUM AREA FROM 1,000 m²

CRAYS CLUBS

Work, live and play

The right peoplemake the place.

MATCHING ECOSYSTEM

We combine Targomo location intelligence with available commercial properties to automatically create a complete franchise business case. Every opportunity includes a financial model, business plan and concept visualization, and is instantly connected with the right construction partners, suppliers, fit-out specialists and funding partners.

Four people reviewing information together around a tablet

FRANCHISE PARTNERS

START WITH THE OPPORTUNITY ALREADY ON THE TABLE.

Choose the CRAYS business you want to run. We bring you released, location-backed opportunities with the property, numbers, business case and concept already mapped out—so you can see what you’re getting into before you make the move.

FIND YOUR CRAYS BUSINESS

Showing FRANCHISE PARTNERS, slide 1 of 4

ONE BUSINESS.EVERYTHING YOU NEED TO RUN IT.

  1. BEFORE OPENING
  2. OPENING
  3. AFTER OPENING
An operator reviewing the plans and numbers behind a new CRAYS location

BEFORE OPENING

PLAN WITH CONFIDENCE.

See the right location, market and opportunity before you commit.EXPLORE THE OPPORTUNITY
A team coordinating a CRAYS opening in one shared hospitality workspace

OPENING

OPEN WITH ONE SHARED PLAN.

Move from approved site to opening day through one connected plan.SEE HOW OPENING WORKS
A diverse local community growing around a CRAYS business

AFTER OPENING

RUN & GROW. EVERY DAY.

Keep sales, marketing, service and operations moving as one.EXPLORE DAILY OPERATIONS
THE PROCESS CONTINUES

HOW CRAYS SUPPORTS THE OPPORTUNITY

100%
DATA-DRIVEN.

BETTER INPUTS.
BETTER BUSINESS DECISIONS.

Crays operates its own Kimi K3 AI model on dedicated server-cluster infrastructure at Nebius. This allows us to provide our internal teams, partners and customers with direct access to a powerful professional AI model, fully integrated with our AI Agent infrastructure.

POWERED BY

DATA + CRAYS AI

  1. ATTRACT & GROW

    CRM
    Marketing
    Insights

  2. OPEN & DELIVER

    Projects & PPM
    Drive & Collaboration

  3. RUN EVERY DAY

    ERP
    HR
    Operations

  4. CONTROL & SCALE

    Lending
    Sync

Friends celebrating together at a rooftop pool overlooking the city

THE CRAYS CONNECTED WORKDAY

ONE WORKDAY.
EVERYTHING CONNECTED.

Bring the right guests closer with one connected view of every conversation, campaign and opportunity.

ONE CRAYS AI PARTNER.
ACROSS WORK, LIVE & PLAY.Faster answers. Smarter next steps. Personal support wherever your day takes you.POWERED BY OPENCLAW.HERMES LEARNING LAB.
SMARTER WITH EVERY PROVEN EXPERIENCE.Your CRAYS AI Partner becomes more useful every day — while you stay in control.POWERED BY HERMES.
CRAYS SOCIAL CIRCLEYOUR IDENTITY. YOUR PEOPLE. YOUR PLACE IN THE COMMUNITY. POWERED BY NOSTR.EXPLORE

THE CRAYS ADVANTAGE

START AHEAD.
RUN SMARTER.
SCALE FASTER.

CRAYS is built around how people want to live, work and spend their time next. Modern spaces, strong communities, smarter technology and businesses shaped around real lifestyle trends. From launch to daily operations, everything connects through one system designed for a new generation of operators and customers.

EXPLORE THE CRAYS FRANCHISE
Guests gathering around a rooftop pool at a premium leisure destination

CRAYS FRANCHISE

START WITH JUST A 5%
FRANCHISE FEE.Marketing workspace included. OpenClaw-powered CRAYS work partner included at no additional franchise fee.
  1. 01

    OWN & OPERATE

    JUST A 5% FRANCHISE FEE.You bring the operating drive. CRAYS matches the opportunity with the right Real Estate, Vendor & Financing Partners to set up the business. You take charge of the operation—with the complete CRAYS system, Marketing Workspace and OpenClaw-powered Work Partner behind you.

    EXPLORE THE CRAYS FRANCHISE SYSTEM
  2. 02

    OPERATE

    RUN THE BUSINESS. WE MATCH THE CAPITAL.Bring the operating drive—not the equity capital. An Investor or Property Owner funds the opportunity; you take charge of the team and daily business with the full CRAYS system behind you.Earn a 5% Base Operating Fee plus 20% of EBITDA above an agreed operating threshold

    EXPLORE THE OPERATOR PATH
  3. 03

    INVEST

    OWN THE OPPORTUNITY. LET THE RIGHT PARTNER RUN IT.Provide the equity capital and own the opportunity without running the day-to-day business. CRAYS connects the business with a qualified Operating Partner and keeps the path from decision to performance visible.

    EXPLORE THE INVESTOR PATH

Prepared opportunities depend on availability and approval. Franchise award, property fit, financing, return and opening are never guaranteed. Guest and work-partner capabilities are introduced through the applicable CRAYS Venture and release stage.

TURN REAL ESTATE INTOA REAL BUSINESS OPPORTUNITY.

PREPARED OPPORTUNITY

A BETTER START FOR THE RIGHT OPERATOR.

A released Prepared Deal connects one property, one CRAYS Format and the decision material around it—so a serious candidate can evaluate a real opportunity instead of starting from a blank page.

PROPERTYStart with a defined property—not an abstract business idea.

REVIEW RELEASED OPPORTUNITIES

PROPERTY OWNERS

TURN SPACE INTO A CLEARER OCCUPANCY PATH.

  • Compare the best-fit CRAYS use before committing your asset to one concept.
  • Surface operator, opening and technical requirements before they become expensive surprises.
EXPLORE THE PROPERTY PATH

INVESTORS

OWN THE UPSIDE. NOT THE DAY-TO-DAY.

  • Review the equity opportunity, commercial case, capital need and operator route together.
  • Follow milestones and open risks while a qualified Operating Partner runs the business.
EXPLORE THE INVESTOR PATH

FINANCING PARTNERS

SEE THE DEBT CASE BEFORE THE CREDIT DECISION.

  • Review borrower, use of funds, repayment sources, security context and delivery dependencies.
  • Keep every lending and credit decision independent, evidenced and fully yours.
EXPLORE THE FINANCING PATH

CHOOSE YOUR ROUTE

BRING THE PLACE.
OR BUILD THE BUSINESS.

01 / PROPERTY OWNERS & BROKERS

WHAT COULD YOUR PROPERTY BECOME?

Introduce it once. Explore its fit across Coffee, Retail, Gym and Clubs through separate, evidence-led decisions.

INTRODUCE YOUR PROPERTY 02 / FRANCHISE PARTNERS

WHICH CRAYS BUSINESS FITS YOU?

Compare the Ventures, see what CRAYS puts behind your business and start from a prepared opportunity.

EXPLORE YOUR FRANCHISE PATH